Social commerce · Ghana
REEGo
Find it or make it, Wear it and share it.
One place where Ghana’s fashion lovers, makers and sellers meet.
The problem
Fashion in Ghana lives in two broken places.
Social media has the eyeballs…
Everyone sells in DMs and stories — but those apps were never built for selling. Prices get lost, posts disappear, there is no way to be discovered beyond your own followers.
…e‑commerce has the shelf.
Online shops can list products — but nobody hangs out there. No culture, no inspiration, no reason to come back until you already know what you want.
The idea
Merge them. Social brings the eyes, commerce turns eyes into income.
People post what they’re wearing — that is the traffic. Every look leads somewhere: to the designer who made it, or the seller who stocks it. Discovery is built into the scroll.
The flywheel
Eyeballs first. Money follows.
- 01 People share what they wear in the Lookbook
- 02 Eyeballs gather — looks get seen, styles get wanted
- 03 Designers and sellers get discovered through those looks
- 04 They earn here → more makers join → more to see
Core features
Four worlds, one platform.
Lookbook
The social feed. Post your fit, like, comment, save to your Closet. This is where the eyeballs live.
Designers & Makers
Portfolios for tailors and makers. Request a design, contact on WhatsApp, see their past work.
Market Place
Ready-to-buy fashion with real prices — GHS 45, not “DM for price”. Every product links to a seller’s shop.
Challenges
Weekly style battles with public voting and a winners wall. The habit loop that keeps people coming back.
Plus: search across everything · the Closet for saved items · a role‑aware dashboard for businesses.
Business model
Freemium → Premium. Subscriptions, not commissions.
Fashion lovers
Always free. They are the audience — the product is the crowd they create.
Designers & sellers
Post free up to a limit, then subscribe to keep posting and unlock more listings, analytics and placement.
Advertising
Brands buy banner slots and featured placement in front of a purely fashion‑minded audience.
Sellers keep 100% of every sale — the more eyes the social side gathers, the more a subscription is worth.
What you’ll see today
A working walk‑through, end to end.
- 01 The homepage — the front door to all four worlds
- 02 Lookbook — scroll, like, post a look
- 03 A designer profile & a Market product — discovery to contact
- 04 Challenges — swipe voting, live now
- 05 The business dashboard — where the subscription lives
REEGo
Made in Ghana. Built for the people who make Ghana look good.
Start the tour →