Design lab

One accent color

The rule: the interface stays black and white, and the photography stays the loudest thing on the page. One accent color is allowed in exactly three places - big banner cards like the challenge winner below, the live dot next to Challenges, and the occasional highlight. Here are four candidates, each applied to the same winner banner. Scroll, compare, pick one.

1. Kente Gold

#C08A2D · deep #8F6516 · tint #F6ECD9

Gold thread, kente, Ashanti gold. The most Ghanaian pick and the most fashion-forward. Dark ink text sits on it, which keeps the monochrome feel.

Challenge winner · this week

Efua Mensimah took the crown.

Backless kaba with hand-loomed strips - 1204 positive swipes in the Kente, Reimagined challenge.

Efua Mensimah
Everywhere else it appears: A highlighted link New this week Occasional CTA

2. Forest Green

#1E4D3B · deep #143528 · tint #E4EEE8

Ghana flag green, deepened to tailoring-house green. Calm, trustworthy, premium. Paper-white text on it.

Challenge winner · this week

Efua Mensimah took the crown.

Backless kaba with hand-loomed strips - 1204 positive swipes in the Kente, Reimagined challenge.

Efua Mensimah
Everywhere else it appears: A highlighted link New this week Occasional CTA

3. Batik Indigo

#2B3A67 · deep #1E2947 · tint #E5E9F2

West African dye cloth. Reads modern and digital; the safest for a tech product, the least distinctly Ghanaian of the four.

Challenge winner · this week

Efua Mensimah took the crown.

Backless kaba with hand-loomed strips - 1204 positive swipes in the Kente, Reimagined challenge.

Efua Mensimah
Everywhere else it appears: A highlighted link New this week Occasional CTA

4. Burnt Clay

#A6432D · deep #7C2F1E · tint #F4E4DE

Earth, pottery, northern Ghana. Warm and human. Popular in Afrocentric branding right now, so less ownable.

Challenge winner · this week

Efua Mensimah took the crown.

Backless kaba with hand-loomed strips - 1204 positive swipes in the Kente, Reimagined challenge.

Efua Mensimah
Everywhere else it appears: A highlighted link New this week Occasional CTA